Pettinelli Mastroluisi LLP is a top accounting firm in Hamilton, Ontario. For some time they searched for the right brand to reflect the quality of their business and services. They enlisted the support of Cubicle Fugitive. After careful analysis a new identity was developed that utilized the bar graph to depict the firms initials and represent the constant progress they pursue. The moniker and custom wordmark were adapted across multiple properties to create an inclusive brand image that was applied to corporate collateral including business cards, letterhead envelopes and a new website. The search was finally over for Petinelli Mastroluisi LLP.