Carranza LLP is a personal injury firm in Toronto, Ontario. The personal injury business is competitive. Over time, Carranza LLP grew as a firm and it was time to rebrand. They enlisted the support of Cubicle Fugitive. Through an extensive process and analysis we revealed Carranza’s competitive advantage – their staff, who collectively spoke 24 languages! The brand redesign used a device called the “mosaic” – an overlapping circle pattern. This was developed to represent the multitude of cultures they represent. The colour scheme was developed through a unifying element in every culture – food! The mosaic led the art direction which focused on positive imagery and messages that focused on the firms caring nature and desire to help their clients through a difficult time. The brand redesign included a custom logo, corporate identity package, brochures, a new website and new ads. All printed material was printed on FSC Certified uncoated stock. The results were felt immediately with exponential growth coming very quickly.