Deb Eldridge is a professional golfer and coach that offers golf lessons to students, regardless of skill. As a lover of sport and avid golfer, playthink crossed paths with Deb and new we could help improve the user experience and brand of Deb's web presence. Over the course of the off season we worked together to reinvent the booking process and website to make it quick and easy for students to book lessons. At the same time we updated the visual design and SEO of the site to better reflect the quality of service that Deb provides. As key differentiator, we focused on the personal service that Deb provides to her students. She is truly passionate about helping people enjoy the game of golf. playthink is truly passionate about how design can help improve life and Deb has reported multiple times how well the new site is preforming and how much her students love it!